MicroCode's indoor positioning solution creates many opportunities to enhance the shopping experience:
- Indoor Navigation: On the visitors' smartphone or tablet they can receive "turn-by-turn"
directions with a moving dot noting their current locationon on a map, to easily find shops their, car in the parking lot, cafeterias etc.
- Location-based advertisement: Deliver personalized pop-up advertisement, based on current location, to the user's smartphone
- Location analytics: Visibility into and analytics on visitor flow and behavior that can be useful to improve the shopping experience. For example, with this information one can see dwell times in shops and take action to improve workflow.